Bilara, a historically and religiously significant town, serves as a prominent tehsil headquarters in the Jodhpur District of Rajasthan, India. Situated approximately 80 kilometers away from the Blue City of Jodhpur, it acts as a crucial market and transit point along the national highway connecting major cities.

The town’s identity is inextricably linked to its deep-rooted spiritual heritage. Bilara is globally renowned as the home of the Shri Aai Mataji Temple, the sacred shrine dedicated to Aai Mata, who is revered as the Kuldevi (clan deity) of the widespread Sirvi community. This temple is a paramount pilgrimage center, drawing devotees from across the country and the globe. The temple’s most miraculous feature is the Akhand Jyoti, a perpetually burning lamp. It is believed that the soot (kajal) produced by this flame mysteriously takes on the color of saffron (Kesar), an event considered a divine blessing and a profound expression of faith.

Beyond its spiritual nucleus, Bilara holds threads of ancient history. Local folklore suggests that the area was once the site of penance (tapo-sthali) for the legendary demon king Bali, leading to the ancient name Balipur. This blend of myth and history permeates the town's atmosphere.

Economically, Bilara sustains itself as a hub for the surrounding fertile agricultural lands, facilitating the trade of local produce. Architecturally, while it has modernized, its older structures retain the characteristic Marwari style, often showcasing intricate stone carvings, similar to the architecture seen in the uploaded image of the temple complex.

In essence, Bilara is a fascinating confluence of fervent faith, legendary history, and regional commerce, making it a unique and vital spot in the Marwar region.